Qualitative leader at GfK Hungária

The new qualitative leader of GfK Hungária Market Research Institute will be Becker György from 15th October 2009. The 54-year psychologists worked at TNS Hungary in the past also in qualitative research position.

His task will be beside the development of the usual qualitative techniques like focus groups, depth interviews, in-home visits the development of the latest eye camera measurement technology, the usage of measurement methods for consumer emotional reactions at GfK Hungária’s emotional sector.