Research department was established in the Hungarian Advertising Association

The four member organizations of the Hungarian Advertising Association (AGB Nielsen, GfK, Ipsos and Medián) have established a research department.

The aim of the research department is to promote the principles of qualitative market research, and to enforce their application with the available profession-policy tools both on the sides of the market research industry and the clients.

Head of department Vörös Csilla (AGB Nielsen).