Coupons in catering

For a long time, Hungarian bar and restaurant owners could not imagine how coupon usage could be adapted to the attitude of the average Hungarian restaurant goer. In the age of Internet and iPod, it might seem anachronistic to urge potential guests to cut out small pieces of paper from magazines and to use them. Somehow in richer parts of the world people are not ashamed to use coupons for discounts. Hungarian restaurant owners should probably skip the printed coupon period and start using electronic ones. They should just keep one thing in mind: if a couponing strategy is not well-planned, it could do more damage than good.