Peroni Nastro Azzurro 0.0% and Scuderia Ferrari HP global partnership enters second year with special campaign

By: Trademagazin Date: 2025. 03. 12. 11:24

In the spirit of Italian passion and style, Peroni Nastro Azzurro 0.0% and Scuderia Ferrari HP, two iconic Italian brands, are celebrating their second year of partnership. The Italian Way campaign is launched today, with the opening short film titled The Welcome Present, starring Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton.

Today, Peroni Nastro Azzurro 0.0% launches a year-long campaign celebrating the precious qualities of Italian culture, passion and style, as Asahi Europe & International’s super premium Italian beer brand and Scuderia Ferrari HP enter their second year of global partnership.

To kick off the campaign, Peroni Nastro Azzurro 0.0% and Scuderia Ferrari HP are presenting an entertaining short film titled The Welcome Present, starring the Formula 1 team’s drivers Charles Leclerc and Lewis Hamilton. In it, the newest member of the team, Lewis Hamilton, receives a special welcome gift from his teammate Charles Leclerc: 44 cases of Peroni Nastro Azzurro 0.0%. Set in the beautiful Italian hills, the short film features members of the Scuderia Ferrari HP team delivering the surprise in a van, a stylish homage to Lewis Hamilton’s number 44.

The short film, written by acclaimed director Martin Werner, showcases everything we know and love about Italy and Italians, highlighting the warmth and friendliness with which Italians welcome newcomers.

“We are incredibly proud to launch the Italian way campaign, which is a true celebration of our brand identity and culture,”

said Natalie Pfaff Seigle, Chief Growth Officer, Asahi Europe & International. He added that the campaign embodies the passion and style for motorsport fans and beer drinkers that are key to both Peroni Nastro Azzurro 0.0% and Scuderia Ferrari HP.