Aldi Shop&Go Offers ‘A Very Different Discount Experience'

Aldi’s new ‘Shop&Go’ outlet in Greenwich, South London, “does not feel like a traditional discount experience”, IGD says, thanks to the introduction of checkout-free technology.

The store, which opened on 18 January, is accessed by shoppers via the installation of a dedicated Shop&Go app. Once inside, Aifi technology tracks each shopper and their purchases anonymously as they make their way throughout the store, and enables them to leave without having to visit the checkout.

ESM