HELL launched a special alubox collection campaign

By: Trademagazin Date: 2022. 10. 03. 08:10

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In October, several tram stops in Budapest will be transformed into a special box collection point equipped with a counter, thus directing attention to the beneficial properties of aluminum cans thrown away in the right place. The compressed boxes also serve a good purpose, as the company group donates bicycles to the Igazgyöngy Foundation based on the aluminum boxes thrown away.

Eszter Mihály, CSR manager of the company group, said at the campaign opening press conference that the packaging of the products has the greatest environmental impact. That is why they chose a recyclable aluminum box that can be used again as a raw material in the recently built box factory. The collected boxes are sent to a recycling company in Germany, where they are made into aluminum coils, and within 60 days they will be used as boxes again in the company’s green energy factory.

The Hello Alu collection point can be found at three busy tram stops 4-6, the Corvin quarter, Harminckettesek tere and Király utca stops. At these points, the boxes can be compressed and thrown into the collector. A counter shows the amount of collected sleeping boxes.

The communications manager of the Igazgyöngy Foundation, Dorottya Marosváry, added that the goal of the foundation, which has been operating for 23 years, is to eliminate child poverty and generational poverty. They currently work with 600 children in their art school, of which 450 are disadvantaged. The bicaj will be distributed between them after a drawing competition.

It was also revealed at the press conference that this is now a prototype campaign and that it will continue in the online space in November.

Hell