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Hungaria organized a special partner meeting to celebrate the brand’s 70th anniversary this year.
The sparkling wine family, known for its distinctive blue label and outstanding quality, continues to enjoy great popularity among consumers. The guests of the roundtable discussion held as part of the partner meeting – Managing Director Kornél Müller, Marketing Manager András Csomay, Champagne Master Róbert Koczuba and Gastronomy Sales Manager Zoltán Gáncs – tried to capture the values of Hungaria, which looks back on its seventy-year history, along the most diverse topics possible. Accordingly, they discussed the role of Hungaria in gastronomy, how the brand has intertwined with style and contemporary art over time, the production technologies of individual members of the champagne family, Hungaria’s new, limited edition products, as well as one of Hungaria’s new drinks, which is increasingly popular with customers, Hungaria Alcohol-Free, and its market launch.
Finally, the guests were able to participate in a truly special event, unique in the brand’s history: as part of the cellar walk planned for the partner meeting, they visited the Hungaria branch of the cellar system, where champagne master Róbert Koczuba held an unusual champagne tasting straight from the aging bottles.
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