Selling cake the creative way

János Pataki ceremonially announced at UKBA that they are going to launch a big campaign, starting on 1 March. Its main objective is to bring customers back to confectioneries.

The campaign is built around trends connected to a healthy lifestyle: consumers can get rid of the extra calories from sweets by working out. ‘How many centimetres would you like from the cake?’ is the slogan of the campaign, which involves a prize game in which fitness club tickets can be won by those who buy at least 10 centimetres – that is two slices – from the five types of delicious cakes that participate in the campaign.