KPMG: successful companies model customer credibility and subordinate the company to it

A corporate culture that prioritizes high digitisation, responsiveness to social affairs and consumer loyalty – according to this year’s KPMG Global Customer Experience Excellence research, these are the characteristics of the consumer satisfaction strategy of successful companies. Simple, fast, but empathetic service is a basic, but it is also worth bearing in mind that almost two thirds of customers are willing to pay more to a company that felt fair and responsible.