Impossible Foods starting direct-to-consumer plant burger sales

By: Gyarmati Orsolya Date: 2020. 06. 08. 08:30

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Impossible Foods said on Thursday it will sell plant-based meat burgers in the United States directly to consumers through its own website, as demand for vegan alternatives surge amid rising beef prices due to the COVID-19 pandemic.

The move is a part of Impossible Foods’ push to sell directly to consumers and expand its retail footprint this year, following soaring demand from retail and restaurants.

Reuters