Gösser’s facebook application has received a social media award

By: trademagazin Date: 2014. 02. 12. 11:50

Gösser’s “Back to the nature” application earned the first place in the “social media appearance of integrated campaigns” category at the Social Media Best Practices 2014 competition.

Heineken

The campaign was launched by the ACG Advertising Agency and the HEINEKEN Hungária Sörgyárak Zrt. in 2012. The campaign is focusing on the core values of the Gösser brand; naturalness and friendship. In addition to television advertising, the campaign contains several online elements, such as the “Back to the nature” award winning online application.

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