Rakuten and L’Oréal Japan partner to deliver personalised beauty solutions
The partnership will leverage Rakuten’s AI and marketing data alongside L’Oréal’s advanced beauty technology.
Rakuten Group, Inc. and L’Oréal Japan have announced plans to collaborate on delivering highly personalised beauty experiences by combining Rakuten’s AI and marketing data with L’Oréal’s advanced beauty technology.
The partnership will use Rakuten’s extensive customer data, drawn from over 100 million members in Japan, to enhance services like personalised search ads and AI-driven recommendations.
Key intiatives include the development of Rakuten CustomerDNA, an AI database with over 4,000 consumer attributes, and Rakuten AIris, a tool for connecting businesses with target audiences.
L’Oréal’s contributions will feature its AI beauty platforms CREAITECH and Beauty Genius to improve Rakuten’s user experience and offer tailored beauty solutions.
The companies are finalizing plans and promise updates on their joint initiatives soon.
Retail Asia
Related news
Temu partners with DHL for local-to-local in Europe
Temu and DHL Group have signed a Memorandum of Understanding.…
Read more >Hungary and FAO put cooperation on a new footing
Maurizio Martina, deputy director-general of FAO and deputy state secretary…
Read more >IBM, L’Oréal team up to advance AI-driven, sustainable cosmetic formulations
A custom AI model will be created to help L’Oréal…
Read more >Related news
There is a serious opportunity in almond cultivation
Almonds are an increasingly sought-after product worldwide, including in our…
Read more >Mango store with a unique concept opens in Allee
Mango has reopened its store in Allee in a new…
Read more >Tesco offers 30% discount on over 4,000 drugstore products
From June 5, more than 4,000 beauty, chemical and stationery…
Read more >