Danone-Weight Watchers joint venture in China

By: trademagazin Date: 2008. 02. 07. 00:00

Weight Watchers International, Inc. and Groupe DANONE announced the signing of a joint venture agreement to establish a weight management business in China.

 

The joint venture, 51% owned by Weight
Watchers International and 49% owned by Groupe DANONE, combines
Weight Watchers International's unrivalled expertise, experience and
know-how as the world's leading provider of weight management
services with Groupe DANONE's world- class expertise in healthy
consumer products and extensive knowledge of the China marketplace
and the Chinese consumer.

The new joint venture is expected to
commence retail operations in China within the next year.

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