PrepWorld Expands Fresh-Fruit Activities To France

By: Trademagazin editor Date: 2026. 01. 12. 09:19

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PrepWorld, the UK fresh-cut fruit division of AgroBerries Group, has formed a joint venture with French fresh and exotic fruit-and-vegetable specialist Omer-Decugis & Cie.

PrepWorld France will establish a fresh-cut fruit facility at the Port of Dunkirk, within Omer-Decugis & Cie’s new fresh-produce integrated logistics platform, ESM Magazine reports citing the French party’s statement.

The Dunkirk location will provide a sustainable and efficient supply chain for intake, ripening and processing, with easy access to France, the UK, and Continental Europe.

The French fresh-cut market is valued at around €200 million, with significant growth potential, while the annual ‘whole head’ fruit consumption in the region amounts to 124kg per capita.

‘Key Consumption Driver’

Vincent Omer-Decugis, chairman and CEO of Omer-Decugis & Cie, commented, “In recent years, we have seen the fresh-cut fruit category gain strong momentum across European markets, becoming a key consumption driver for products such as pineapples, mangoes, berries and more.

“Fresh-cut fruit combines the most powerful consumer trends – health-conscious eating, plant-based lifestyle[s], and convenience – making it one of the most promising segments in fresh produce today, whether in retail distribution or in foodservice.”

Benjamin Olins, CEO of PrepWorld, added, “PrepWorld are incredibly excited by this new partnership with Omer-Decugis & Cie.

“Our team have long recognised the opportunity across France – and, more widely, in Europe – to provide high-quality, consistent, fresh-cut fruit, fuelled by our category insights and innovations.”

PrepWorld offers a wide variety of fresh-cut fruit – including berries, exotic fruit, citrus fruit, grapes, stone fruit and top fruit – distributing to major UK supermarkets and independent retailers.

Chilean-based AgroBerries is a global year-round supplier of blueberries, raspberries, blackberries and strawberries, via its companies Berry Fresh, BerryWorld, PrepWorld and Poupart 1895.

Family-owned Omer-Decugis & Cie manages the entire supply chain and distributes produce – primarily from Latin America, Africa and Europe – to various channels, including supermarkets, restaurants, and specialised distributors.