Vileda and Dr. Beckmann Join Forces for Cleaning Product Bundles in Germany

By: Trademagazin editor Date: 2025. 06. 23. 09:47

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Vileda and Dr. Beckmann have announced a strategic brand partnership in Germany. Starting in the second quarter of 2025, the two well-known household brands will offer joint product bundles supported by coordinated in-store marketing activities.

According to Vileda, the collaboration will include bundles where popular floor cleaning sets like the Turbo and Ultramax will be paired with Dr. Beckmann’s multi-purpose cleaning sheets. In addition, customers who purchase selected Vileda drying racks will receive Dr. Beckmann laundry detergent sheets as a free gift, Lebensmittelpraxis reports.

“For over 75 years, we’ve been creating cleaning and laundry care products that are convenient, time-saving, and sustainable. With Dr. Beckmann, we have found a partner who shares this mission,” said Chantal Schader, Senior Marketing Manager at Vileda.

The companies plan a joint communication strategy with in-store materials like promotional signage for laundry care and floor cleaning sections. Dr. Beckmann will also launch a multi-month prize promotion campaign.

Freudenberg Home and Cleaning Solutions, owner of the Vileda brand, generated over €1.2 billion in revenue in 2023 and operates in more than 35 countries with around 3,700 employees.