Joint strength: Arnold Schwarzenegger and Ralf Moeller star together in the new PARKSIDE campaign

By: Trademagazin Date: 2025. 08. 28. 11:59

Hollywood meets DIY: in the new campaign of the PARKSIDE DIY brand, Arnold Schwarzenegger and Ralf Moeller appear together for the first time. Standing up for home DIY, with a dose of humor, they bring fresh energy to the world of do-it-yourself. The goal is to inspire both experienced hobbyists and enthusiastic beginners to take their projects into their own hands.

Arnold Schwarzenegger and PARKSIDE are a perfect match. The Hollywood star and the DIY brand are now taking their collaboration to a new level with the next phase of the “YOU GOT THIS” campaign. This time, actor Ralf Moeller is joining Schwarzenegger to bring the PARKSIDE spirit to life together in a humorous commercial.

“From Terminator to motivator: collaborating with PARKSIDE was made for me. There’s no such thing as a DIY project that’s too complicated or a challenge that’s too big – you only need willpower and to believe in yourself.”

– says Arnold Schwarzenegger.

But this time Schwarzenegger is not alone in embodying the true “do-it-yourself” mentality – with his enthusiasm for DIY and approachable personality, Moeller is equally convincing when it comes to home creativity. A long-standing friendship and shared values connect them, making a perfect fit with the practical PARKSIDE brand. The central message of the campaign is that PARKSIDE makes it possible for everyone to create their own workshop at home, regardless of experience or budget. The brand’s goal is to encourage people to carry out their DIY projects, whether small or ambitious. It’s not the perfect end result that matters, but having the right support and tools.

“DIY really is something fantastic. Creating something with your own hands and seeing the finished result at the end – nothing compares to that feeling. I didn’t hesitate for a moment to join PARKSIDE’s campaign, especially because I’ve always been passionate about things made with my own hands.”

– says Ralf Moeller.

Martin Alles, Member of the Board of Directors responsible for International Brands at Lidl, emphasized:

“As one of Europe’s most sought-after DIY brands, PARKSIDE goes beyond high-performance tools. It also embodies the courage to tackle challenges ourselves. Our new campaign with Arnold Schwarzenegger and Ralf Moeller reinforces how much is possible if you believe in yourself. Both of them embody the PARKSIDE spirit – determination, drive and the conviction that everyone is capable of realizing their own ideas.”

The new PARKSIDE campaign, available in Lidl stores, launches on September 2, 2025, with extensive media presence. Outdoor and digital advertising, broad social media activities and television commercials are all planned.