Producers and consumers must be brought closer together

By: Trademagazin Date: 2025. 06. 27. 11:19

By strengthening the short supply chain, producers and consumers must be brought closer together so that small-scale food producers can be more competitive, said Imre Hubai, the State Secretary for Agriculture at the Ministry of Agriculture, at the Sakura Awards ceremony, which was connected to the opening event of the Open Doors Day 2025 event series, on Friday in Nagykörű.

At the event, the State Secretary said that the priority task of the Ministry of Agriculture is to use all means to help small-scale producers operate effectively and competitively, even in the face of changed economic and climatic conditions. Short supply chains are of paramount importance in strengthening the local economy, sustainable food production and security of supply, as well as in facilitating direct market access for producers. The Ministry of Agriculture also supports the direct sale of local food through REL tenders and by supporting the establishment of farmers’ markets. Let us always choose Hungarian products, because they are not only of excellent quality, but by purchasing them we are also supporting local farmers and families’ livelihoods, the sustaining power of the countryside and the national economy – he added.

Imre Hubai explained that it must be kept in mind that the added value in the food produced by the producer becomes an economic force if the sale is made to consumers through as few actors as possible. To this end, the Ministry of Agriculture announced the “Development of Short Supply Chains” tender, for which almost 2 billion forints of funding was requested.

As part of the Open Doors Day event series, 150 small producers from 4 regions will open their doors and host consumers across the country. The aim of the program series is to connect the market access of valuable and competitive local products with gastronomy and the promotion of agrotourism. As part of the event, the Sakura Awards were presented to restaurants and producers who, in their gastronomic activities, pay special attention to preserving and passing on local values ​​and promoting the quality of life in rural areas.

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