Carrefour Rolls Out Environmental Labelling On Non-Food Items

The retailer claims to be the first French food retailer to launch such an initiative.

It seeks to increase transparency for customers and align with the government-led rollout of environmental labelling, ESM Magazine reports.

Initially, customers can scan barcodes on items such as underwear, T-shirts, and bodysuits using the Clear Fashion app to view a score out of 100.

Carrefour intends to use insights from this trial to implement labelling across its entire textile range.

Environmental Labelling Methodology

The environmental labelling methodology, defined by public authorities, considers a product’s entire life cycle.

This includes greenhouse gas emissions, impact on biodiversity, resource consumption, sustainability, and the consequences of environmental pollution.

It assigns an ‘impact point’ score, functioning similarly to a carbon score or nutritional value.

Across all of Carrefour’s Tex-branded clothing assessed to date, the average environmental cost stood at approximately 542.91 points (per 100g).

A higher score indicates that the garment’s production and manufacturing conditions are more harmful to the planet.

In terms of comparison, an organic cotton T-shirt from Tex scores 510 points per 100g, while a comparable fast-fashion T-shirt can exceed 1,000 points, Carrefour noted.

As a member of the French government’s environmental labelling working group, Carrefour aims to demonstrate the feasibility of widespread textile labelling.

Its goal is to establish this score as a new consumer benchmark for clothing, mirroring the success of the Nutri-Score in the food sector, which Carrefour has already fully implemented across its food offerings.