The WHO would give adult rating to films that showing smoking

Films that show smoking should be given an adult rating to protect children from the 'last frontier' of tobacco advertising, world health chiefs have urged.

The World Health Organisation has warned cigarette companies are increasingly turning to Hollywood as countries crack down on other forms of tobacco advertising and sponsorship.

The WHO cites statistics claiming that 44 per cent of all Hollywood films, and 36 per cent of films rated for young people in 2014 contained smoking. (MTI)