Asda pushes forward plastic reduction commitment

Asda has removed more than 6500 tonnes of plastic packaging from its own brand range since February 2018

Asda has stepped up its commitment to plastic reduction by bringing forward its target to reach 30 per cent recycled content in plastic packaging by the end of 2020 – five years ahead of its original deadline.

The Big 4 grocer said it would avoid the use of approximately 19,500 tonnes of “virgin” plastic.

It has also set a new target of reducing the total amount of plastic used in its own-brand packaging by 15 per cent by February 2021.

Retail Gazette