Significant growth in both value and volume sales

Like-for-like fruit juice sales were up 11 percent in value and 8 percent in volume between February 2015 and January 2016; value sales reached HUF 47 billion in this period. Manufacturer brands’ share from value sales expanded further last year as they were responsible for 74 percent of sales. At rate card price fruit juice was advertised for HUF 4.6 billion on television – for 14 percent more than a year earlier.