Hard as Stone family member in the portfolio of Avantgarde

The Carlsberg entrusted the Avantgarde with the promotion activities of its Garage alcoholic lemonade brand. The Avantgarde is responsible for the entire domestic digital communication of Carlsberg.

The international beverage brand gave mandate to Avantgarde two years ago, to promote the Somersby cider. The cider in the past two years has reached a nearly ninefold growth in sales, where Somersby has occupied the market leading position. After the success of Somersby, the company commissioned Avantgarde to the promotion and brand communication of the newly introduced Garage Hard Lemonade brand as well.