The renewed Friss 0.0% kicks off spring with a caffeinated version

This year too, Borsodi Brewery is ensuring that one of its most popular non-alcoholic brands is refreshed in keeping with its name. One of the most significant changes is that from now on the name of the product family will simply be “Friss 0.0%”.

In addition to the new name, the product image will be renewed, and from now on the Friss 0.0% logo will change to blue. However, the usual quality and taste will remain unchanged.

“Nearly 15 years ago, we were among the first to introduce flavored beer to the Borsodi Brewery range on the domestic market, and the product line, which is characterized by continuous renewal, has now reached another milestone. The demand for non-alcoholic and flavored beers is growing dynamically, and consumers are increasingly choosing products containing ingredients from natural sources. We expect that the renewed Friss 0.0% product line will be able to appeal to a wider audience, who are looking for natural, light and refreshing drinks. This renewal is reflected in the new image of the product line and the name change. We believe that Friss 0.0% will also stand its ground as an independent brand in the market,”

– said Zsolt Vuleta, CEO and Commercial Director of Borsodi Brewery, regarding the introduction of the new product line.

In addition to the renewal and name change, the Friss 0.0% product line is also expanding with a new, exciting member. From spring 2025, the pomegranate-cherry flavored, low-calorie Friss 0.0% will be on store shelves, offering the perfect harmony of the two fruits. Its taste is both sweet and slightly tart. The cherry and pomegranate flavored Friss is made without sweeteners and also contains 65 mg of natural caffeine obtained from green coffee and guarana extract, which is approximately equivalent to the caffeine content of a cup of espresso.