Essity Announces Partnership With WWF

Essity, the company behind the Cushelle brand, has announced a special partnership with WWF, pledging £150,000 to support the recovery of koalas impacted by the fires and their habitats.

The partnership also involves removing the brand’s mascot ‘Kenny the Koala’ from three million of its packs in a bid to help raise awareness of the disappearing species.

In 2020, the Australian bushfires wreaked havoc on koalas, with the fires impacting more than 60,000 out of the remaining 85,00 marsupials in Australia, leaving thousands homeless and threatening extinction for the entire koala species, with possible extinction in parts of Australia by 2050.

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