Unilever Food Solutions launches its new brand proposition

Unilever Food Solutions launches its new brand proposition with the release of a global authority report on the foodservice industry. The World Menu Report takes a close look at consumer opinions of eating out and has identified a series of issues that currently exist within the foodservice sector.

The brand rejuvenation reflects Unilever Food Solutions’ new vision – to support chefs and caterers in satisfying their guests with inspiring, healthy, nutritious food which keeps them coming back for more. It includes a change in its visual identity, in particular the corporate logo, to closely align with Unilever and to express the new vision through the “Inspiration every day” tagline.

Working closely with chefs and caterers in 74 countries Unilever Food Solutions helps achieve the critical balance between impressing guests and making a profit, and addressing the important food issues that have been identified by consumers.

Gaby Vreeken, President Marketing at Unilever Food Solutions, says: “This is an exciting time for Unilever Food Solutions. The launch of the new brand reflects our passion and commitment to addressing the needs of guests, and supporting our customers with ingredients, ideas and inspiration to do this. Our expert team of nutritionists and chefs along with our new services will help us to provide even greater assistance to chefs around the world.We commissioned the report to give us a clear insight on what people think and feel about the eating ‘out of home’ experience. We now need to work closely with our foodservice partners to provide a solution to this problem, leading the way in actively giving guests what they are demanding. With our new brand proposition, our professional ingredients and services, team of expert chefs and nutritionists and our environmentally responsible way of doing business, we are well-placed to deliver on these aims.”