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Marketing campaigns can no longer be successful without using the Internet as well. The Internet has become part of our everyday life and our media consumption. Internet penetration in the 16-69 age group in Hungary was 41 per cent in the first half of 2007, which means there were over 3 million regular users, according to a survey by TNS-NRC Visitor Research. As a result, an increasing number of FMCG companies use the Internet for publishing details of prize games and promotions. According to Katalin Zarándy, marketing director of SIÓ-Eckes, online marketing can no longer be ignored, as an active online presence has become essential for FMCG companies. Online marketing allows targeted access to consumers and when campaigns are well-formed, their effect is immediate. SIO-Eckes has two hohes C online campaigns at the moment. Online marketing is practical for other brands like Coca-Cola as well. They launched a loyalty program last year, where consumers who registered on their web site received points in exchange for codes found inside caps.