Gloss and care – not only for the ladies

In the lip care category Creative World Kft. put two new Himalaya Herbals products on the market n the middle of last year – we learned from commercial director Zoltán Kiss.

He added that their lip care products are 100-percent natural origin with no synthetic agents such as petroleum, artificial colouring or preservatives. This year they will also come out with two more new products and in the autumn the 10g tube version of a Himalaya Herbals lip care product will appear on store shelves, too. The commercial director reckons that in addition to efficiency there is growing consumer demand for products with natural ingredients in the category. He also told that they don’t have special products for men in the lip care segment as Himalaya Herbals products are suitable for both men and women and the company’s experience is that men use them, too. Ágnes Fóris, brand manager with Target Sales Group informed Trade magazin that young girls prefer various fruit scents and high gloss, while ladies older than 25 tend to choose lip care products based on quality. Above the age of 30 not only moisturising and sun protection are important, but also preserving the beauty and the flexibility of the skin. The brand manager believes that women are greatly influenced by friends’ opinions when choosing a lip care product. Target Sales Group’s experience is that the market isn’t necessarily price-sensitive. Viktória Tantics, brand activation manager of Beiersdorf Kft. told us that from Labello lip care products probably Classic Care and Soft Rosé are the most popular. This year two new summer products – peach and melon – did really well, too. Labello constantly offers unisex (Hydro Care, Classic Care, Sun Protect) lip care sticks and they also have products that specifically target men. Active Care is completely colour- and scentless and its formula is enriched with hops extract