Kaufland To Switch Completely To German-Origin Fresh Pork Next Year

Kaufland has announced that it plans to switch its entire range of fresh pork to German-origin meat in the coming year.

Currently, around 80% of all fresh pork and 100% of meat and sausage products sold under its own-brand K-Wertätze are of German origin.

German-origin pork ensures that the meat is sourced from animals born and reared in the country. It includes fattening, slaughtering and subsequent stages, such as processing of the meat.

ESM