Coke Zero was not succesful in Hungary

Coca-Cola Hungary withdraws its Zero products from the Hungarian McDonald's restaurants. Supposed to simply optimize the portfolio of fast food, the company did not reported consumer datas.

"This is the  joint decision of McDonald's Hungary and Coca-Cola Hungary. We made that decision in order to optimize the portfolio and to improve operational efficiency, "- said Szabó Ibolya, Coca-Cola's Hungary’s communications director. The Coke Zero will continue to be available in shops and restaurants, " – she added – reports Index.