Nestlé to stop selling vegan KitKat
The Swiss giant launched KitKat V four years ago.
Nestlé has decided to pull its vegan KitKat from multiple markets, citing falling demand.
The Swiss giant launched KitKat V in 2021 and embarked on a wider roll-out the following year.
It will continue selling the product in the UK and Ireland, although it will also be phased out in those countries.
“We know that KitKat Vegan has been popular for those looking for dairy or vegan alternatives. Unfortunately, global demand has been reducing to the point that production was making manufacturing more and more complex,” a Nestlé spokesperson said. “We have now made the difficult decision to discontinue the product. We know there will be some disappointment. However, it will still be available in the UK and Ireland until the summer.”
KitKat V was developed at Nestlé’s UK confectionery research and development centre in York in northern England, the original home of KitKat.
When Nestlé first announced its plans, Alexander von Maillot, then the head of the company’s confectionery business, said: “One of the most common requests we see on social media is for a vegan KitKat, so we’re delighted to be able to make that wish come true.”
Nestlé took the vegan KitKat to more than 15 markets in Europe, manufacturing the product at its site in the German city of Hamburg.
Two years ago, Nestlé said it was pulling the Garden Gourmet meat-free and Wunda alt-dairy brands from retail in the UK and Ireland to focus on its “core” portfolio.
Just Food
Related news
Nestlé Portugal Opens Its First Retail Store
Nestlé Portugal has opened its first store in the country…
Read more >Innocent Drinks calls for better access to healthy food
Innocent Drinks, a number of charity partners and the IGD,…
Read more >Sainsbury’s partners with Royal Mail to install parcel lockers in stores
Sainsbury’s is the first UK chain to join Royal Mail’s…
Read more >Related news
Viktor Orbán: we will introduce margin reduction for new products as well, if necessary
The margin regulation must be maintained because people must be…
Read more >Healthy meat products rich in fiber and protein have been developed in Debrecen
A new product line consisting of health-promoting, fiber- and protein-rich…
Read more >German retail sales fell month-on-month in April
In Germany, retail sales fell by 1.1 percent in real…
Read more >