Asda To Expand Rapid Delivery Service

British supermarket group Asda will extend a rapid online service for delivery within one hour to 96 stores after a trial exceeded expectations, it said on Friday.

Asda, which trails market leader Tesco and Sainsbury’s in annual sales, had launched the ‘Express Delivery’ service with a four-store trial in June.

Rapid delivery is the latest frontier in the battle for grocery shoppers’ cash.

A raft of new firms, including Weezy, Getir, Dija and Gorillas, are offering deliveries within 15 minutes of ordering, prompting traditional supermarket groups to rethink their business models.

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