Kroger grows Simple Truth Plant Based line
The Kroger Co. is expanding its year-old Simple Truth Plant Based own-brand line with more than 50 new items, including the addition of plant-based chicken products in its Simple Truth Emerge meat alternative brand.
Kroger said Wednesday that new Simple Truth Plant Based offerings include more dairy-free options — such as cheese shreds and slices, oat milk ice cream, almond milk yogurt and creamy salad dressings — plus “trend-inspired” recipes like ready-to-eat brownie batter and cauliflower dips.
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