Will Temu displace domestic online stores?

In the past period, there is a good chance that every domestic user could regularly come across products advertised by Temu in advertisements appearing on social media platforms and through Google services. The market-gaining strategy, supported by an almost unlimited marketing budget compared to the domestic standard, turned the domestic e-commerce market upside down in a short time, and now an increasingly wide range of consumers are spending on the products offered by the Chinese online store with extremely low margins. According to GKID’s survey in January, only 0.5 percent of customers ordering from abroad used Temu’s service in September, but in the last month this proportion had already reached 29 percent.

The Olcsóbbat.hu survey also shows that the appearance of the new competitor was seriously felt by the domestic e-retailers, 52 percent of whom reported a decrease in sales due to the new competitor, and in the case of almost a quarter (24%), the decline exceeded 25 percent. .