Poundland trials frozen food products

By: Tisza Andrea Date: 2019. 10. 20. 14:16

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Poundland is trialling a new fresh and frozen range as part of its continued efforts to satisfy a wider range of shoppers’ needs. The retailer has partnered with frozen food specialist retailer Fulton Foods, to supply products from brands such as Lurpak, Cathedral City, Birds Eye and Aunt Bessie’s. This will include a range from frozen pizza to fresh vegetables.