Point of sale music

One of the tools stores can use to increase sales is background music. Point of sale background music does not mean playing the favourite hits of shop assistants very loud. A much more sophisticated solution is to have a professional service provider select and play the right music. In the Christmas period it is especially important for stores to differentiate themselves from competitors, and music is one of the most efficient means to enhance the image of a brand and to improve the relationship between brand and shoppers – says Tamás Antal, managing director of Mood Media – the world’s leading in-store media company – in Eastern Europe. A study (Music Works – The impact of music upon shops – 2009-2010) revealed that 25 percent of shoppers would pay 5 percent more for the same product if music is played and 84 percent prefer stores where they hear music! Mood Media broadcasts 112 millions songs (plus commercial messages) in 470,000 shops of 40 countries every day, carefully selecting the songs that suit individual stores and brands the best – from jazz to the latest pop hits, from classical music to rock.