The atmosphere in tourism near peak

By: Trademagazin Date: 2025. 04. 08. 10:08

In March 2025, tourism sector players still considered their situation to be fundamentally stable, according to the current data of the Tourism Business Index (TKI). According to a joint research by VIMOSZ, the Hungarian Tourism Association Foundation and GKI Economic Research Ltd., the sector is maintaining its mood near its nine-month peak, with the index value decreasing by only 1 point compared to the previous month.

The assessment is almost neutral – but better than that of most sectors

The TKI value in March stood at -1 point, on a scale between -100 and +100, this represents the “neutral” zone. The sector therefore perceives its situation not as a deterioration, but rather as stagnation, which is more favorable than that of most sectors of the national economy: the business index measured for services is -5 points, the total business confidence index is -12 points, while industry, construction and trade show an even more pessimistic picture (-14, -24 and -22 points).

Mixed picture in sub-sectors

There were minor shifts between sub-sectors:

In accommodation services, the index stands at -1 point, which represents a decrease of 1 point.

Among other tourism service providers, the indicator fell to -3 points (a decrease of 5 points).

On the other hand, hospitality shows a slight improvement: the index increased by 2 points, thus reaching 0 points.

In annual comparison, a 1-point improvement can be observed in the TKI. The largest positive change is in hospitality: the index of the sub-sector increased by 4 points compared to March 2024, while accommodation services and other tourism sectors performed slightly weaker (a decrease of 1 and 2 points, respectively).