Magazine: Last year the market topped nine billion forints

Last year liver paté and sandwich spread sales dropped 3 percent in value and 9 percent in volume; the market surpassed the HUF 9 billion level. From total meat product value sales in 2011, liver paté and sandwich cream realised 6 percent. The volume weighted average price of 1 kg of liver paté and sandwich cream was HUF 1,673 last year. According to the Nielsen Retail Index, total meat product sales grew in both value and volume, by 4 and 1 percent respectively. Without sales data from butcher shops a HUF 220 billion annual market was measured.