European Private Label Awards 2024 winners announced

This article is available for reading in Trade magazin 2024/5

A panel of retail and culinary experts evaluated the entries in Dublin, using three main criteria – taste, innovation and presentation – and a range of other criteria
such as sustainability. Trade magazin is the media partner of the competition. //

EUROPEAN PRIVATE LABEL AWARDS 2024
WINNERS

AMBIENT GROCERY

Product: Lidl Deluxe pearls with white balsamic vinegar and truffle
Retailer: Lidl France
Manufacturer: GlobeXplore

Lidl France’s innovative product combines white balsamic vinegar and truffle. Made with alginate and calcium chloride, the thin-skinned pearls add a rich flavour to dishes such as foie gras, salads and fish.

BEVERAGES (ALCOHOLIC)

Product: REMA 1000 Premium mulled red wine
Retailer: REMA 1000 Denmark
Manufacturer: Smage-Compagniet

REMA 1000 premium mulled red wine contains cherries, oranges, blackcurrants, blackberries, Christmas spices and a hint of Jamaican rum. Mulled wine is part of “a cherished tradition for a Danish Christmas”.

BEVERAGES (NON-ALCOHOLIC)

Product: Ørskov Pure Ingrid Marie apple juice
Retailer: REMA 1000 Denmark
Manufacturer: Ørskov Foods A/S

Ørskov Pure apple juice from the REMA 1000 range is made from apples that have been saved from going to waste. The selection of apples varies depending on the season, but currently the Ingrid Marie variety is highlighted.

BREAKFAST PRODUCTS

Product: Billa premium Seville orange spread
Retailer: Billa CEE
Manufacturer: Andros Austria GmbH

Billa premium Seville orange spread is made from high quality Seville oranges, without artificial additives and preservatives. It has a distinctive sweet-tart taste. Each jar contains 75g of fruit per 100g.

CONFECTIONERY

Product: Il Panettone di Alta Pasticceria
Retailer: Crai Secom
Manufacturer: La Rosa Dei Gusti

Il Panettone di Alta Pasticceria, created by Crai Secom in collaboration with Michelin-starred chef Gian Piero Vivalda, is described as an “artisanal delight”. Packaged in an elegant tin box, the cake is made with butter and live sourdough.

CONVENIENCE FOODS/FOOD TO GO

Product: Coop Dagens cauliflower soup
Retailer: Coop Norge
Manufacturer: Matpartner AS

Coop Dagens cauliflower soup with organic flavours is convenient, easy to heat and hearty. The judges said the texture of this delicious is great and the pouch packaging is innovative and different.

DAIRY PRODUCTS

Product: En bid af Danmark (Taste of Denmark) Tange Lake cheese
Retailer: Lidl Denmark
Manufacturer: Mammen Mejeri

Lidl Denmark’s En bid af Danmark Tange Lake cheese has been created in collaboration with Mammen Mejeri, a company with a long-standing tradition in Danish craftsmanship since 1911. The cheese has a harmonious balance of sweetness, umami and intense strength.

FREE-FROM FOODS

Product: Alteza gluten-free cereal pillows
Retailer: Desarrollo de Marcas
Manufacturer: Harinas de Castilla La Mancha, S.L.

Alteza gluten-free cereal pillows by Desarrollo de Marcas offer a nutritious breakfast option for children living with food intolerance. It is made from rice and corn flour with a hazelnut-cocoa filling and fortified with eight essential vitamins and iron.

FROZEN FOOD

Product: Gelatelli smoothie stick, mango and raspberry-blackberry
Retailer: Lidl Finland
Manufacturer: Balbiino

Lidl Finland’s category winner Gelatelli stick smoothie in mango and raspberry-blackberry flavours contains 40% real berries and other fruits. This fat-free vegan product carries the Finnish Heart Label in recognition of its heart-healthy qualities.

MEAL ACCOMPANIMENTS

Product: Il Riso Carnaroli Classico Invecchiato
Retailer: Crai Secom
Manufacturer: La Rosa Dei Gusti

Crai Secom’s Il Riso Carnaroli Classico Invecchiato is a classic Carnaroli rice, known for its superfine quality and status as one of the finest varieties of Japonica rice. Harvested at optimal ripeness, it undergoes a traditional 12-month stone refinement process.

MEAT AND SEAFOOD

Product: Le Alici Del Mar Cantabrico Marinate All’aceto Di Vermouth (Cantabrian sea anchovies marinated in vermouth vinegar)
Retailer: Crai Secom
Manufacturer: La Rosa dei Gusti

Crai Secom’s anchovies marinated in extra virgin olive oil, lemon and vermouth vinegar were appreciated by the jury for their meaty, flavourful flesh. The experts praised the product’s fabulous taste, pleasant texture and elegant packaging.

NON-FOOD (HOUSEHOLD)

Product: Boni ECO Allesreiniger – all-purpose cleaner with 2x refill solution
Retailer: Colruyt
Manufacturer: Nopa Nordic A/S

Nopa Nordic’s Boni ECO all-purpose cleaner for Colruyt is a refill solution for cost savings and environmental benefits. It contains natural ingredients and green tea and bergamot fragrance.

NON-FOOD (PERSONAL CARE)

Product: echt. by Terra Naturi anti-aging firming day cream
Retailer: Müller
Manufacturer: Femia Cosmetic Vertriebsgesellschaft GmbH

Müller’s echt. by Terra Naturi anti-aging firming day cream tightends and protects the skin with bakuchiol, hyaluronic acid and grape seed oil.

SNACKING PRODUCTS

Product: Trader Joe’s Nuss-Mix Simply Roasted
Retailer: Aldi Nord Germany (Germany)
Manufacturer: Märsch Importhandels GmbH

Trader Joe’s roasted nut mix from Aldi Nord is a healthy and nutrient-rich snack made from blanched hazelnuts, cashews, almonds and pecans. The natural flavour of the nuts is enhanced by a gentle dry-roasting process without added fat or salt.

SAUCES AND CONDIMENTS

Product: Taggiasca black olive pâté – ALDI Regione che Vai
Retailer: ALDI S.r.l. (Aldi Italia)
Manufacturer: Frantoio Venturino

Taggiasca black olive pâté from Aldi Italia’s Regione che Vai range boasts an intense olive fragrance and the characteristic bittersweet taste of the Taggiasca olive variety. Ideal for bruschettas, dressings and sandwiches.

TEA, COFFEE AND HOT DRINKS

Product: M&S sustainable one-cup coffee filters
Retailer: Marks & Spencer
Manufacturer: Rombouts Coffee

Developed by Rombouts Coffee for Marks & Spencer, the M&S single-serve, cup-shaped coffee filters offer a sustainable and convenient way to enjoy filter coffee. Each cup contains two layers of filter paper with 6.2-7g of ground roasted coffee between them.

VEGETARIAN AND VEGAN

INNOVATIVE PRODUCT OF THE YEAR

Product: Lidl Deluxe pearls with white balsamic vinegar and truffle
Retailer: Lidl France
Manufacturer: GlobeXplore
Category: Ambient Grocery

Lidl France’s innovative product combines white balsamic vinegar and truffle. Made with alginate and calcium chloride, the thin-skinned pearls add a rich flavour to dishes such as foie gras, salads and fish.

SUSTAINABLE PRODUCT OF THE YEAR

Product: Pirkka Finnish coffee growing soil;
Retailer: Kesko Finland;
Manufacturer: Berner Oy;
Category: Non-food (Household)

At Kesko filling stations millions of cups of coffee are consumed every year, resulting in a significant amount of coffee grounds. Kesko’s Pirkka brand has introduced a new soil product, made from recycled coffee grounds collected from the retail outlets.

PACKAGING EXCELLENCE AWARD

Product: Take Off Creatures Space Cat;
Retailer: Lekkerland;
Manufacturer: Food IQ GmbH ;
Category: beverages (non-alcoholic)

Lekkerland Take Off Creatures Space Cat is a berry and marshmallow flavoured energy drink. Aimed at “gamers, cosplayers and influencers”, the drink features an AR app for an interactive experience.