Nivea is a very trusted brand

European Trusted Brands is an annual multi country study of consumer attitudes and opinions specifically related to everyday products and services, financed by Reader's Digest.

This survey contains results for each of the 15
participating countries (Austria, Belgien, Czez Rebublic, Finnland, France,
Netherland, Polen, Hungary, Great-Britan, Germany, Russia, Portugal, Romania,
Espanol and Switzerland). The answers come from readers over 18 years. They
have to categorize the brands after quality, price, image, gratification of consumer's
need. According survey the most trusted brand in Europe are: Nokia, Nivea, Canon and
Visa.