KitKat drops its logo to encourage Aussies to recycle
KitKat has temporarily replaced its logo to encourage Aussies to recycle soft plastics correctly.
The new logo on KitKat’s four-finger bar features the campaign’s tagline ‘Give the Planet a Break’. The packaging also has a KitKat-inspired recycling symbol in the centre and an explicit call to drop off soft plastic wrappers at red recycling collection bins, located in most major supermarkets.
It’s rare to see brands temporarily remove their logo from their hero product.
According to a research commissioned by KitKat, 48 per cent of Australians are recycling incorrectly. By doing it correctly, soft plastics can be recycled and used as a resource to make new items.
Inside FMCG
Related news
DS Smith has replaced 1 billion pieces of plastic packaging since 2020
DS Smith has replaced more than 1 billion pieces of…
Read more >KITKAT Easter selection
The KITKAT brand’s Easter selection is getting bigger every year.…
Read more >KitKat supports cocoa farming families
Nestlé has unveiled the first KitKat made from cocoa beans…
Read more >Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >