K&H: change of attitude in large companies: more experience, slightly less training

By: Trademagazin Date: 2025. 12. 08. 11:41

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The majority of large domestic companies continue to consider the development and motivation of their employees important, but there is a noticeable trend change in the provision of training, fringe benefits and experiences in favor of the latter. According to the latest research data from the K&H Large Company Growth Index for the third quarter of 2025, the proportion of companies that provide training opportunities for their employees has remained stable, and fringe benefits and team building programs are also increasingly popular among them. Significant differences can still be observed in practices aimed at retaining employees according to company size and ownership form.

About three-quarters of companies provide further training opportunities for their employees. In addition to the rise of digital solutions, half of the companies that provide training organize their own training, preferring personal presence, while every seventh large company provides online learning opportunities (14%). Among companies providing training, training organized by external companies but delivered locally remains popular (35%), however, the proportion of training held off-site has decreased significantly. Last year, 27 percent of respondents mentioned this form of training, which has decreased by 9 percentage points this year. Online training organized by an external training company is provided by 12 percent of large companies.

“The role of lifelong learning is increasingly decisive in the competition in the labor market, but some companies are still looking for a balance between cost-effective and flexible forms of training. It is important to learn about new digital solutions and to keep up with the rapid development of technology as leaders, but personal presence and learning as a social experience are still decisive in the training culture of companies”

– Tibor Bodor, Head of K&H’s Large Enterprise Division, commented on the results.

In addition to development opportunities, fringe benefits are also a priority: 60 percent of companies provide some form of additional benefit to their employees, the most popular form of which is the SZÉP card (46%). According to recent data, the higher the company’s revenue and number of employees, the more likely they are to provide this type of benefit.

Another important pillar of employee engagement is team building, to which 77 percent of large companies respond by providing some form of community program for their employees. Every second company chooses a program with a meal, focusing on conversation and joint games, every third organizes a sporting event or excursion, and every fourth organizes informal, joint entertainment. Year-end get-togethers are much more common among companies with higher revenue, while nearly a quarter do not organize a team-building event.

“A benefit system tailored to the needs of employees and building a community are undoubtedly important tools for workforce retention. A kind of change in attitude is already visible among large companies, where experience-based and development-supporting benefits are increasingly taking precedence over traditional training and financial benefits,” the expert added.