K&H: people in their thirties are targeting the housing market

By: Trademagazin Date: 2025. 01. 15. 10:42

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Among middle-aged people, almost four out of ten people – 37 percent – would buy a residential property in the future, and 5 percent would move within a year, according to the K&H Sure Future survey. The housing market is most likely to rely on residents of Budapest, as nearly 60 percent of them plan to buy a home, while this option is considered by just over a quarter of those living in rural areas. The majority would use a home loan to pay for the move. However, it is important to take out home insurance for the appropriate amount immediately after purchasing a home, so that a potential later damage event does not cause problems.

The proportion of people planning to buy a residential property has increased slightly in the 30-59 age group – this is what the K&H Sure Future survey concluded in the third quarter of this year. According to the latest data, 37 percent of respondents would enter the housing market with the intention of buying, which exceeds the 33 percent value measured in the same period last year.

“However, this increase must be taken into account that the proportion of people planning to buy a home was very low last year, primarily due to the uncertainty caused by the extremely high inflation environment at the time. Compared to the current proportion, the proportion of middle-aged people planning to buy a home was above 40 percent in 2021 and 2022, and below in 2020 and 2019,” commented Székely Pálma, head of K&H’s sales and life insurance business, on the recent results.

According to the research, only 5 percent of those planning to buy would realize their idea in the next twelve months, while 10 percent would move within 2-3 years, 7 percent are thinking in a 5-year perspective, and 15 percent would only buy a home after a longer period of time.
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