K&H: middle-aged people still feel 20 percent inflation

By: Trademagazin Date: 2025. 11. 21. 11:14

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Middle-aged people feel a much higher financial deterioration than the official figures reflect. According to the third-quarter survey of the K&H Sure Future Index, 30-59 year-olds believe that the annual inflation rate in September this year was 21 percent on average. This perceived rate of price increase is almost the same as the value measured at this time last year, which indicates that a significant part of the population does not believe that price increases will slow down. Most expect price increases to remain high but at a decreasing rate next year.

People still believe that strong inflationary pressure is present in their everyday lives, while the price increase index measured by the Central Statistical Office was 4.3% in September. This is revealed by the K&H Sure Future Index, which examined the inflation impressions and expectations of 30-59 year-olds.

21 percent

According to respondents, prices rose by an average of 21 percent in a year, as of September this year – essentially a minimal change compared to the 22 percent level measured in 2024 and still five times the official figure. The median value remained in the 20–24 percent range, indicating that the majority thinks that prices will increase much more sharply in everyday life than the statistical data reflects.

People with lower education and lower incomes continue to feel higher inflation – an average of 22 percent – while the perceived price increase among those with higher education and better financial standing is around 19 percent.

Prices remain on the rise

Expectations for the future have not changed significantly in the past year. Nearly three-quarters, 73 percent, of middle-aged people expect prices to continue to rise over the next year – by an average of 9 percent. Only 5 percent think prices could fall, while 17 percent expect stagnation. The remaining 5 percent said they could not judge what prices will be like in a year. The proportion of those who expect a moderate increase in prices is practically the same as the values in 2024. The majority of respondents increasingly accept that prices will be stuck at a new, higher level compared to previous years.

Savings are no different

Inflation affects not only everyday expenses, but also the real value of savings. According to K&H experts, persistently high inflation can weaken the sense of financial security and can also affect people’s self-care decisions.