CEO of Cadbury, found insufficient Kraft Foods’s bid

Cadbury's Chief Executive Officer would ask twenty percent higher price, than the offer of Kraft Foods Group for Cadbury.

According to informations of Reuters; Todd Stitzer, Cadbury's Chief Executive Officer sustains 12.2 billion pounds bid as a fair price. Stitzer said that investors also believes that Kraft will not cancel the planned acquivisition, in addition to the revenue synergies that may result from the business. Analysts say that Cadbury's share price is around 900 pence, that means the value of the company is about 12.2 billion pounds, which is more than the initial 10.2 billion a bid Kraft (745 pence per share) – reports napi.hu.