Buying less from the same

According to the latest research of GfK Hungária, households tend to buy less from the normal day-to-day consumer products.

Inspected by Hungária GfK and the Corvinus University, the complex of Consumer Confidence Index faithfully reflects the recession-driven public opinion. In the last quarter of 2008, the confidence index decreased by 26 percent, then continued to fall a further 10 points during the first quarter of 2009. Consumers have judged more negative the country's short-and long-term (5 years), economic prospects as well as, their own either, and also postponed the planned purchases in durable products. However, despite the crisis intense migration of consumers did not start towards the cheaper products, but bought less of the usual daily consumption products. The share of the commercial channels on the daily consumer goods market was in accordance with the trends, strenghtening of the supermarkets has continued.

Share of The commercial channels of the daily consumer goods market, on the basis of  the household purchases: