Less cheese consumed than a year ago
According to data from GfK Hungária ConsumerScan, practically all segments of the cheese market showed decline last year. Hyper markets and super markets remained the primary distribution channels. Sales in terms of quantity were down by 4 percent in 2008, compared to 2007, but sales in terms of value were up by 3 percent. The number of households buying cheese remained stable (9 out of 10), but the frequency of purchases dropped. The market share of private labels in terms of quantity was up from 27 percent in 2007, to 28 percent in 2008. The market shares of hyper markets and supermarkets showed a substantial increase, while that of discounts and independent store declined. Consumption of cheese is most frequent in households of 3-4 or more persons, in large cities and in households lead by housewives under 50.
Related news
Related news
Irrigation water resources equivalent to one-third of Lake Balaton are available
Despite the extraordinary drought and lack of precipitation, we can…
Read more >Free irrigation water provided to farmers is a key element in the fight against drought
Free irrigation water provided to farmers is a key element…
Read more >Corporate leaders’ commitment to sustainability at record level
According to the latest data from the K&H Sustainability Index,…
Read more >