Less handicraft wine, but solid image by Monarchia

By: trademagazin Date: 2008. 02. 26. 00:00

The trade company decreases its wine offer and building a strong brand.

The Hungarian member of the Monarchia
Matt International group, Monarchia Winery cut down its bidding from
25 to 10 wines. Every bottle has the same image, the company's well
known mulberry is shown on it. Only those wines could be remain in
the portfolio, which can get international success. The company has
USD 25 million sales, from this 2 million in Hungary. The plan for
this year is USD 30 million.