People like cold milk desserts

According to Nielsen research the category is the 15. most popular food category. It has HUF 26 billion sales between October 2007 – September 2008. In volume it is 5% less than a year before.

The most bustling milk dessert is the
famous Hungarian Turo Rudi with sales by HUF 17 billion, it has 67%
market share in value and 77% in volume. Snacks has 19 and 29%
shares.