Less meat, same taste: Lidl mixes minced beef with plant-based proteins
Lidl is launching “hybrid” meat in Belgium: minced meat that consists of 60% beef and 40% plant-based proteins. The mix aims to provide a sustainable alternative to traditional minced meat, with CO₂ emissions that are up to 40% lower.
Lidl’s new minced beef is designed to introduce meat lovers to a more sustainable and healthier alternative in an accessible way, Retail Detail reports. By replacing 40% of the meat with plant-based proteins, the environmental impact is significantly reduced: not only are the CO₂ emissions lower, but it also means less water and land use.
Still, the taste and appearance remain the same as that of traditional minced beef, promises the supermarket chain. “The development of this product took quite a while because we absolutely wanted to focus on taste retention. I dare say that even true meat lovers will hardly notice the difference,” says Sam Van Lier, responsible buyer for Lidl Belgium & Luxembourg.
In mid-June, Albert Heijn also introduced a range of “hybrid” products that combine traditional dairy and meat with plant-based ingredients. The chain immediately launched fifteen different references, including dairy drinks with a mix of milk and plant-based proteins, hamburgers and lean minced meat, as well as grill sausages and sandwich spread with celeriac and kohlrabi.
Related news
Joint strength: Arnold Schwarzenegger and Ralf Moeller star together in the new PARKSIDE campaign
Hollywood meets DIY: in the new campaign of the PARKSIDE…
Read more >Lidl versus pastry shops: the supermarket chain offers “Álmodózó” cheaper
As we reported earlier, the Hungarian Confectionery Industry Association expressed…
Read more >Related news
OKSZ: The population of small settlements is most affected by Lázár’s decree
With yet another measure, the government is burdening consumers by…
Read more >KSH: the foreign trade surplus in goods was 578 million euros in July
In July, the surplus of foreign trade turnover was 578…
Read more >How to avoid microplastics in the kitchen?
In its latest compilation, Körkörös.hu provides several tips on how…
Read more >