The proportion of conscious food buyers in Hungary is low

The proportion of truly conscious buyers who consider product value such as premium quality, Hungarian origin, fair trade and packaging more important than price is low in Hungary is low, only 17 percent – the OTP Agrár survey reveals.

Another 25 percent of the population also consider one of the features mentioned above as important, but the value for money aspect is already at a high level in their customer decisions. (MTI)